The Work
What Valiu Consulting does
Valiu Consulting works with B2B companies that have strong products but struggle to communicate them clearly enough in the market.
The goal is to help companies clarify how they should be understood, how they should communicate their value, and how they should go to market with more focus.
Three focus areas
Positioning
Clarifying where the product fits in the market and how it should be understood.
Messaging
Building the commercial story that makes value clear to buyers, sales teams, and partners.
Go-To-Market Strategy
Defining ICP, channels, and funnel focus so pipeline moves with more momentum.
The Story
How Valiu Consulting evolved
Founded
Valiu Consulting was founded by Nicolás Duarte, initially with a strong focus on helping startups sharpen their pitch.
Expanded
As the work expanded across clients, founders, and partner ecosystems, the consultancy evolved into a broader product marketing and go-to-market practice for B2B companies with complex products.
Focused
That evolution came from a clear pattern: many companies did not need more noise or more activity. They needed more clarity around what they sell and how they take it to market.
The Founder
About Nicolás Duarte
Valiu Consulting was founded by Nicolás Duarte, a Product Marketing leader and current CMO of MaiaHR with more than 20 years of experience working at the intersection of brand strategy, communication, and commercial performance across B2B, B2C, and B2G.
Before focusing fully on product marketing, Nicolás built his career inside global agencies such as Sancho BBDO, Ogilvy, and Leo Burnett, working with major brands including PepsiCo, Burger King, and Bancolombia.
In recent years, his work has centered on helping companies turn complex products into clearer positioning, stronger messaging, and sharper go-to-market strategies. At MaiaHR, that has meant rethinking how the company articulates value, simplifying how the product is presented, and building go-to-market foundations that make the story easier to understand and easier to sell.
He is at his best when turning complexity into messaging that sales teams can confidently use in real conversations—the kind that helps prospects quickly understand not just what a product does, but why it matters.
Today, through Valiu Consulting, he works with companies, founders, and innovation ecosystems across Latin America and the U.S.
Selected Experience
Selected experience
Consulting
Consulting projects for B2B companies and startups across product marketing and go-to-market strategy.
Pitch refinement
Pitch refinement for founders and leadership teams preparing for sales, investors, and partners.
Ecosystem collaboration
Collaboration with startup programs, innovation platforms, and business ecosystems across LATAM and the U.S.
Speaking & mentoring
Mentoring, speaking, and judging across entrepreneurship and acceleration initiatives.
In the field
